Contract Lifecycle Marketing Manager (1099, 3–4 months)

About the company:

As a pioneer in digital outdoor navigation with a suite of apps, the company was founded in Montana, which in turn has inspired our mission to awaken the adventurer inside everyone. With more than 400 employees located around the country working in largely remote / hybrid roles, we have created regional "Basecamps" to help remote employees find connection and inspiration. We bring our outdoor passion to work every day, coupling it with industry-leading technology to craft dynamic outdoor experiences across four vertical products, including Hunt, Offroad, Backcountry, and Fish. Through multiple years of growth, we haven't lost our entrepreneurial ethos at our company. We offer a fast-paced, growing, tech-forward environment where ownership, accountability, and passion for winning as a team are essential. We value diversity and believe it leads to different perspectives and inspires both new adventures and new growth. As a team, we're hungry to improve, value innovation, and believe great ideas come from any direction.

About the Role

We're expanding our product offerings with a multi-vertical launch this summer, and need an experienced lifecycle marketer to own end-to-end communications execution across multiple verticals and user segments:

• Launch lifecycle communications — onboarding, education, and engagement journeys (email, push, in-app) that introduce users to our new product, drive activation, and reinforce value post-purchase.
• Cross-sell growth programs — lifecycle programs that drive product attachment across the existing Hunt, Offroad, and Backcountry user bases, including hypothesis-driven experimentation to learn what works and scale it.

You'll own the Braze build, QA, deployment, and post-launch iteration of every campaign in scope, partnering with vertical marketing leads, Growth Product, analytics, and creative.

What You'll Do

• Translate launch goals into a cross-channel lifecycle plans and execute against it
• Build, QA, and deploy email, push, and in-app campaigns and canvases in Braze
• Design audience segmentation and triggering logic for launch and ongoing cross-sell Experimentation
• Set up reporting with Amplitude and iterate based on performance

What We're Looking For

• 6+ years of hands-on lifecycle / CRM marketing experience across email, push, and in-app
• Ability to jump in on day one and make an immediate impact with minimal ramp
• Direct Braze experience strongly preferred; comparable ESPs considered
• Track record operating in fast-paced, growth-stage environments with multiple workstreams
• Comfort working cross-functionally in a matrix org with product, analytics, creative, and marketing partners
• Experience with product analytics tools like Amplitude (or Mixpanel, Heap)

Nice to Have

• Experience launching a new product or SKU end-to-end
• Background in subscription, freemium, or membership business models
• Familiarity with Figma, Asana or Jira, and experimentation platforms (Eppo, Optimizely)