About

An AI-powered therapist and coach, delivered as a mobile app, built on the belief that everyone deserves access to a trusted, clinical-grade mental wellness partner. The product pairs the warmth and emotional intelligence of a skilled human therapist with the availability, personalization, and speed of modern AI.

This is in active product development and approaching a pivotal monetization phase. This is an exceptionally high-impact moment to join the team — the growth function does not yet exist, and the person in this seat builds it.

The Role

⚠ Builder Mandate — Read This First

This is a greenfield role. You are not inheriting a growth team, an attribution stack, or a validated channel mix. You are building the engine from the ground up — with partial infrastructure, a constrained initial budget, and undefined spend unlock criteria tied to engagement and retention milestones. Candidates who have only scaled existing systems will find this environment structurally mismatched. Candidates who have built from near-zero and know how to generate signal under constraint will thrive.

The Head of Growth will own the full consumer acquisition engine, from top-of-funnel awareness to app store conversion to early retention. Directly mentored by investor and chief advisor and working directly with CEO, you will build and run a high-velocity experimentation system, select and prioritize channels, and translate signals into scalable, cost-efficient growth.

You will also be the steward of the brand trust in every paid and organic channel — balancing performance rigor with the emotional sensitivity the product demands. In a mental health AI context, acquisition message quality and user trust are the same variable.

Core Responsibilities

• Build and operate a high-velocity consumer growth engine — targeting up to 20 concurrent experiments per monthly cycle using 2-week sprints (1 week setup, 1 week analysis); this system must be designed from scratch
• Own the full consumer funnel: website and app store top-of-funnel, inbound media conversion, onboarding activation, and early retention
• Define, instrument, and report on growth experiments — hypothesis, metrics, cross-functional coordination, results, and iteration plan
• Select, prioritize, and automate channels across content marketing and paid performance; begin with channel selection discipline (identifying what not to run) before scaling execution
• Co-develop and execute PR and creator strategy advisor; advisor provides network access and strategic direction — you own execution and iteration velocity (Amendment A5)
• Build conviction and propose spend budgets to the CFO; advocate for resources based on validated signals — spend authority scales with demonstrated signal quality, not a fixed allocation
• Translate growth strategy into OKRs and key results; maintain structured operating rhythms aligned to company L10 cadence
• Ensure trust and credibility are central to every consumer touchpoint — messaging must build emotional safety, not just drive clicks; this is an operational constraint, not a brand positioning exercise
• Build toward CMO-track scope: investor narrative ownership, organizational design input, and Series A growth story framing in months 6–9
• Lay groundwork for potential B2B motion (12–18 months out) but own consumer exclusively in the near term

Required Background & Skills

AI-Native Mindset (Top Priority)

• Operates AI-first by default — uses AI tools to automate workflows, accelerate experimentation, and compress iteration cycles
• Can demonstrate concrete examples of high-velocity, AI-augmented growth workflows in a prior role
• Comfortable building lean systems with fewer resources than a fully-staffed growth team

Greenfield Build Track Record (Required)

• Has demonstrably built consumer acquisition infrastructure from near-zero — constrained budget, no inherited playbook, no institutional team beneath them
• Can describe specific decisions made to kill channels that weren’t generating signal — cut discipline is as important as execution discipline at this stage
• Experience generating acquisition signal at <$50K/month before scaling spend is strongly preferred

Experimentation & Operating Rigor

• Familiar with OKRs; can translate objectives into structured experiments with measurable key results
• Fluent in rapid testing cycles: define hypothesis, set instrumentation, run cross-functional coordination, analyze, report back to leadership
• Comfortable running many parallel experiments; capable of context-switching across channels and abstraction levels

Consumer Acquisition & Growth Mechanics

• Deep understanding of consumer (not enterprise) funnels: awareness, acquisition, activation, retention, and unit economics
• Hands-on experience with website conversion optimization and app store funnel mechanics (ASO, store page testing, ratings strategy)
• Cross-channel attribution and analytics — knows what signals to trust and what to question
• Subscription or freemium experience a strong plus; paywall and pricing experiment experience ideal

Trust-Based Positioning & EQ

• Intuitive grasp that company is a therapeutic partner product — trust, credibility, and emotional safety are the product’s core promise, and they constrain the growth playbook
• Can name growth tactics they would categorically not run in a mental health context — and articulate the product-level reason, not just the brand optics reason
• High EQ; comfortable working with mental health subject matter and understanding its nuances in consumer communications