Senior Brand Designer

Location: NYC (Hybrid; 3x a week in-office)

Company: Startup DTC brand in the beverage space; online marketplace and personalized subscription service

About The Role

We're seeking a thoughtful, systems-driven Senior Brand Designer to own and evolve our visual identity across every touchpoint of our customer journey.

Reporting to the Chief Marketing Officer, you'll lead how we show up in the world—from performance creative and lifecycle campaigns to product launches, editorial storytelling, marketing pages, and brand systems. You'll set the creative direction for brand work day to day, and partner on larger evolutions of the identity.

We're a small team, so this role is broad by design. You'll balance craft and speed, building scalable frameworks that elevate the brand while supporting growth. It's ideal for a designer who cares deeply about typography, layout, storytelling, and consistency—and who wants to build a brand that people genuinely love.

What You'll Do

• Own the day-to-day of our visual identity, ensuring consistency across every digital and physical touchpoint—typography, color, imagery, and motion
• Design high-impact campaign creative across paid media, email, direct mail, landing pages, and organic social—for brand campaigns, seasonal moments, product launches, and cultural initiatives
• Build and maintain our brand systems, templates, and component libraries
• Design and evolve marketing and editorial pages on the site, partnering with our Product Designer where brand surfaces meet the funnel
• Bring work to life in motion, from GIF and lightweight animation for campaigns to more ambitious motion where the moment calls for it
• Partner closely with Growth to concept and produce performance-driven creative that is both on-brand and conversion-oriented
• Collaborate with editorial and content teams to visually bring roaster stories and coffee discovery to life
• Plan and run photo shoots, from shot lists through on-set direction and final selects
• Art direct external contractors and partners so video and partner creative stay true to our brand
• Stay current on design trends, cultural movements, and competitive creative to keep things fresh and differentiated

Who You Are

• A strong visual storyteller with exceptional taste and attention to detail
• Systems-minded—you think beyond one-off assets and design for scale
• Comfortable moving between brand-building moments and fast-paced performance needs
• Confident holding a point of view, and equally comfortable changing it when someone brings a better one
• Flexible about scope—on a small team, the most useful designer is the one who picks up what needs doing

Required Experience

• 5+ years of experience in brand design, preferably for consumer-facing or DTC brands
• A strong portfolio showcasing digital campaigns, brand systems, and performance creative
• Deep understanding of typography, layout, color systems, and visual hierarchy
• Experience designing for paid media, email, landing pages, and web
• Experience planning and running photo shoots
• Comfort with motion—GIF and lightweight animation at minimum; After Effects or similar is a strong plus
• Expert in Figma and Adobe Creative Suite, with experience building and maintaining design systems
• Experience in startup or high-growth environments, with a subscription business or marketplace brand

How We Work

We’re in our Midtown Manhattan office three days a week, with everyone together in person Tuesday through Thursday. Being face-to-face is core to how we operate—it allows us to move faster, solve challenges in real time, and generate new ideas through hands-on teamwork. This is the perfect environment for people who value close collaboration while building something meaningful together.

What You’ll Get

• The chance to help grow a profitable, mission- and values-driven company alongside an experienced leadership team
• The opportunity to deepen your skills and make a lasting impact as the organization scales
• Ongoing mentorship and support from leadership and management
• A competitive salary and unlimited vacation
• $500 a year to spend on amazing coffee
• Best-in-class health benefits and a 401(k)
• Twice-monthly catered lunches
• A pet-friendly office
• Two paid days of company sponsored community service each year

In addition, we offer comprehensive benefits, including company-paid health, dental, and vision insurance, 401(k), flexible spending account, and paid leave (including vacation time and parental leave) in accordance with applicable plans and policies.