THE ROLE:

Client is seeking a world-class Creative Director of Content + Production to build and lead the internal media house and the engine behind how the brand shows up across content, culture, and channels.

Reporting to the Chief Creative Officer, this is a rare opportunity to build something from the ground up with real backing behind it. The strategic vision is clear, the ambition is high, and the brand has momentum. What we need now is a creative leader who can turn that vision into a working system. The ideal candidate knows how to develop formats, build repeatable content frameworks, and create storytelling that performs across social, paid, and brand channels without sacrificing taste.

This is not a traditional content role and not a film studio. You'll be responsible for architecting a modern content engine: one that balances ambition with consistency, speed, and output. You think in systems, not just ideas, building series instead of one-offs, shaping stories that meet audiences where they are, and creating work that doesn't just get seen, but builds cultural relevance and community around the brand.

You'll set the bar and hold it, directing key productions, building the team, and establishing the systems, workflows, and creative standards that define the internal studio. You'll start with one direct report and grow the team to five, with the full support of Client's leadership and resources behind you.

From early-stage concepting through execution and iteration, you'll ensure the work is creatively strong, strategically effective, and built to scale across channels. While you hold full ownership of this function, you'll work in close partnership with the Chief Creative Officer, VP of Marketing, and Director of Marketing - Brand to ensure every piece of content ladders into the broader strategic vision and drives lasting impact.

THE RESPONSIBILITIES:

• Architect internal studio from the ground up, shaping its creative mandate and editorial point of view, while building the systems, workflows, and talent network needed to bring it to life.
• Own the creative strategy and direction for all output, defining what to make, why it matters, and how it shows up across channels, informed by audience behavior, platform dynamics, and performance insights, and mapped to demo, brand pillar, purpose, and tentpole moments.
• Lead the end-to-end development and execution of content from concept through production and post, directing key projects when needed and maintaining a high standard of creative quality across all work.
• Build and lead the team, hiring, managing, and developing in-house talent (currently 1, scaling to 5) while building and overseeing a trusted network of external creative and production partners.
• Own production operations end-to-end, managing budgets, timelines, resources, logistics, contracts, and external partners with strong operational and financial discipline.
• Define the content pipeline and lead production planning, establishing timelines, workback schedules, and milestones to drive consistent, on-time delivery without compromising quality.
• Work directly with the CCO and founders to shape creative direction and cultural positioning, guiding how the work comes to life across channels in a way that is distinctive and cohesive.
• Partner closely with Marketing leadership to align content with campaign strategy, supporting effective distribution, amplification, and measurable impact.
• Champion the evolution and expansion of Float Studios, generating new ideas, formats, and partnerships that expand the studio's impact and position Client as a creative leader in the category.

THE QUALIFICATIONS:

• Based in the Los Angeles Metropolitan Area
• Bachelor's degree in Film, Creative Direction, Communications, Media Studies, or a related field (or equivalent professional experience)
• 8–10+ years of creative leadership experience with a portfolio that demonstrates the ability to develop and execute high-quality content across formats and channels
• Proven track record at a notable brand, agency, or studio with work that reflects both creative excellence and strong execution
• Experience building or operating a content studio, production company, or in-house creative team, including developing systems, managing production, and working with external partners
• Deep understanding of modern content platforms and distribution, including social, paid media, and emerging channels, and how creative needs to adapt across each
• Skilled at developing repeatable content formats, series, or storytelling systems designed to scale and evolve over time
• Ability to translate performance insights and audience behaviour into creative decisions, with a mindset toward iteration and continuous improvement
• Clear creative direction across video and content systems with the ability to translate and evolve Client's existing visual identity into a distinct, scalable language across content and channels
• A distinct creative point of view with sharp cultural awareness and taste - you know what resonates, why it works, and what's coming next
• Financial and operational fluency with experience managing production budgets, negotiating with partners, and making effective resourcing decisions
• Highly organized with excellent project management skills, capable of running multiple productions simultaneously without compromising quality or timelines
• Effective cross-functional collaborator, equally comfortable in a creative review, a strategic conversation, and a production environment
• Exceptional communicator, persuasive in pitch, precise in brief, and clear in feedback
• Low ego, high ownership, willing to get hands-on across all levels of production while maintaining a strong creative vision
• Experience with consumer-facing brands (CPG, food + beverage, or lifestyle), particularly those that operate at the intersection of product, culture, and community is preferred
• Alignment with Client's mission and an interest in building a brand that resonates beyond the product itself